Services
A coordinated narrative distribution system.
Each channel runs on the Voice Loop. Together they compound trust across every buyer touchpoint. Individually, they still outperform most alternatives.
How the three channels compound trust.
The trust compounding system isn’t a metaphor — it’s a specific mechanism. Here’s exactly how each channel feeds the others.
Episode insights become strategic narrative posts. Strategic visibility compounds on both channels simultaneously.
High-conviction posts drive newsletter signups. LinkedIn reach converts to owned, high-TIR subscribers.
Newsletter surfaces upcoming episodes. Readers become listeners. Authority Half-Life compounds across all channels.
Buyers arrive pre-convinced, having engaged with your narrative across 2–3 channels. First calls start from trust, not cold.
Founders running all three channels see 2.3× the qualified inbound vs. founders running a single channel, controlling for distribution size and publishing frequency.
Narrative Distribution Engine
Avg 2,400 downloads/episode after 90 days
A branded podcast built around your company's POV — not an interview show where you borrow someone else's audience and lose them after the episode. We handle production, editing, distribution, and strategic repurposing. You record.
What’s included
- ✓Episode outline + recording coordination
- ✓Professional editing + show notes
- ✓Audiogram clips for strategic amplification
- ✓Distribution to Spotify, Apple, Google, YouTube
- ✓Repurposing into 3–4 LinkedIn narrative posts/episode
- ✓Monthly AHL + download analytics
Buyer Trust Infrastructure
4.1× Trust-to-Inbound Ratio vs. 0.3 industry baseline
12–20 strategic posts/month that sound like you — not AI, not a ghostwriter who doesn't understand your market. We engineer a Trust-to-Inbound Ratio of 1.2+ qualified inbound conversations per 1,000 followers/month.
What’s included
- ✓12–20 posts/month (3–5/week)
- ✓Long-form strategic essays, short-form category takes
- ✓Comment strategy for ICP-level engagement
- ✓Monthly TIR + distribution analytics
- ✓Narrative calibration and voice protection
- ✓Banned word compliance (21+ terms)
Market Presence Newsletter
7% → 37% open rate (Fundamentell case study)
A newsletter buyers reply to and forward to their boards. Not a company update. Not a digest. A founder's genuine category analysis — shipped consistently and built to generate inbound pipeline, not just opens.
What’s included
- ✓1–4 editions/month
- ✓Subject line and hook optimization
- ✓Platform-agnostic (Beehiiv, ConvertKit, Substack)
- ✓List growth strategy from LinkedIn distribution
- ✓Open rate, reply rate, and AHL tracking
- ✓Forward-worthy structure (reply = pipeline signal)
Channel comparison
Each channel has a different role in the trust compounding system. Here’s how they compare across the dimensions that drive qualified inbound pipeline.
| Dimension | Podcast | Newsletter | |
|---|---|---|---|
| Time to first inbound signal | Month 4–6 | Month 2–4 | Month 1–3 |
| Authority Half-Life | 30–120 days | 7–21 days | 14–30 days |
| TIR lift (avg) | +0.4 | +0.7 | +0.3 |
| Audience type attracted | Deep interest + discovery | ICP awareness + trust | Pre-qualified subscribers |
| Best for | Category definition + SEO | Pipeline generation | Warm pipeline + referrals |
| Flywheel multiplier | High — drives newsletter + LinkedIn | High — fastest growth channel | Medium — highest close rate |
Bundle vs. single channel — what we recommend.
Most clients run all three from day one. Some start with one channel before expanding. Here’s the honest breakdown.
Start with LinkedIn only
If you want the fastest first inbound signal and you already have some following.
LinkedIn generates first qualified conversations in month 2–4. Add newsletter + podcast at month 3.
Start with LinkedIn + Newsletter
The most common starting configuration. LinkedIn builds the audience. Newsletter converts them.
Newsletter subscribers have 3× the TIR of LinkedIn-only followers. The two channels compound faster than either alone.
All three from day one
If you're at Series B+, have been in market for 2+ years, and need category-defining content.
Full flywheel from month 1. Podcast generates long AHL content. LinkedIn amplifies it. Newsletter converts it. Maximum compounding.
Every service runs on one hour a week.
Whether you run one channel or three, your time commitment is the same: one recording session per week. Everything else — writing, editing, scheduling, analytics — is handled by the Voice Loop.
See the distribution system run on your narrative.
Start your 2-week free trial. Your first narrative assets are in market within 7 days.
- ✓ 4 LinkedIn posts
- ✓ 1 newsletter draft
- ✓ 1 podcast outline
- ✓ Founder Brand Score report
We accept 4 founders per month. No credit card. No retainer obligation.