Pricing
Three tiers. No surprises.
Structured as narrative infrastructure retainers — not social media packages. Every engagement starts with a 2-week free trial. No credit card. 4 founders per month.
Foundation
Series A, single channel focus
- 1 channel: LinkedIn OR Podcast OR Newsletter
- Full ghostwriting — your voice, our words
- Monthly strategy session
- Founder Brand Score baseline
- Monthly performance report
Engine
Series A/B, full media flywheel
- All 3 channels: LinkedIn + Podcast + Newsletter
- Integrated repurposing — one session, five artifacts
- Weekly cadence, dedicated Brand Operator
- Quarterly Founder Brand Score benchmark
- Weekly performance dashboards
- Equity option available
Equity option available
Apex
Series B/C, category-defining play
- Everything in Engine
- Guest podcast PR + speaker bureau placement
- Quarterly off-site strategy intensive
- Benchmark inclusion in State of the Founder Brand report
- Equity option available
Equity option available
The ROI math — worked out per tier.
Thrisha is a narrative infrastructure investment, not a content expense. Here’s how it pays for itself across all three tiers.
One inbound demo that closes at $40K ARR pays for 8 months of Foundation.
$40K ARR ÷ $5K/mo = 8 months paid
vs. alternative: 1 SDR rep costs $80K+ salary + tools + management overhead
One enterprise deal at $80K ARR pays for 9 months of Engine.
$80K ARR ÷ $9K/mo = ~9 months paid
vs. alternative: A Head of Brand costs $180K–$240K all-in. Engine costs $108K/year.
One platform deal at $200K ARR pays for 11 months of Apex.
$200K ARR ÷ $18K/mo = 11 months paid
vs. alternative: PR firms charge $15K–$25K/month for press releases nobody reads.
The most important comparison
Thrisha clients consistently report that inbound leads from founder-led distribution close at 2× the rate of outbound-sourced leads and churn at 40% the rate. The fully-loaded ROI calculation must include deal quality, not just deal volume.
What’s not included.
Transparency is a quality standard. Here’s what you won’t get, so there are no surprises at month two.
- Paid media / ad budgets
- PR media outreach (Apex only adds limited press intro)
- Twitter / X or TikTok management
- Paid promotion or content boosting
- CRM or sales operations tools
- Agencies or freelancers you already use for other functions
We focus exclusively on earned authority — narrative that builds trust without paid promotion. Adding paid media creates a different problem than the one we solve. We don’t want to distract from Voice Loop quality by managing ad budgets.
What happens at the end of the trial.
You receive your Founder Brand Score report
A PDF benchmarking your POV Density, TIR baseline, channel coverage, and voice consistency against 200+ Series A+ founders.
We send a retainer proposal
Tiered recommendation based on your stage and the channels we think will move your pipeline fastest. No generic quote — it's built from your trial output.
You decide with real data
You've seen real deliverables. You know what the voice sounds like. You have benchmark data. You sign or you don't — all deliverables are yours either way.
Month 1 starts immediately
No re-onboarding. Your voice map carries forward. Content calendar expands. Voice Loop cadence begins.
Thrisha vs. the alternatives.
Not all distribution alternatives are created equal. Here’s how Thrisha compares to the options most founders consider first.
| Thrisha | In-house hire | Freelance ghostwriter | Generic agency | |
|---|---|---|---|---|
| Monthly cost | $5K–$18K | $20K+ (all-in) | $2K–$5K | $5K–$15K |
| Time to first post | 7 days | 60–90 days | 14–30 days | 30–60 days |
| Narrative fidelity | High — Voice Loop | Depends on hire | Variable | Low |
| Channels covered | LinkedIn + Podcast + Newsletter | 1–2 if lucky | 1 | 1–2 |
| POV Density floor | ≥ 40% (enforced) | Not measured | Not measured | Not measured |
| TIR reporting | Monthly | Rarely | Never | Rarely |
| Strategic input | Quarterly + weekly | If they're senior | None | Rarely |
| Start date | 14-day free trial | After 2–3 months hiring | 2–4 weeks | After 30-day ramp |
| Cancel policy | 30-day notice | No — FTE risk | Yes | Usually 90-day |
| Equity option | Yes (Engine/Apex) | Stock only | No | No |
Raising your Series A or B?
For Engine and Apex clients, we can convert up to 30% of fees into equity — common stock or SAFEs — when a founder is in an active fundraising window. This structure lets you preserve cash during the raise while maintaining full Voice Loop output.
We’ve structured equity arrangements with 4 portfolio founders to date. Every deal is bespoke. Valuations and terms are negotiated directly with Mukund.
Talk to the founders about equity →Equity arrangement terms (typical)
Every tier starts with a 2-week free trial.
No credit card. No retainer obligation. 4 founders per month. Real deliverables — you keep everything.
Start your free trialPricing questions — answered straight.
Try Thrisha free for 14 days.
We ship 4 narrative posts, 1 newsletter draft, and 1 podcast outline. You keep everything — sign or walk.
- ✓ 4 LinkedIn posts
- ✓ 1 newsletter draft
- ✓ 1 podcast outline
- ✓ Founder Brand Score report
We accept 4 founders per month. No credit card. No retainer obligation.