Case Studies
Trust acceleration. In market. With hard numbers.
Every case study on this page uses pipeline metrics — inbound quality, sales cycle length, Trust-to-Inbound Ratio, buyer perception. No “brand awareness” charts. No impression counts.
4.1×
Average TIR lift across portfolio
2,400
Avg podcast downloads/episode after 90 days
31%
Average newsletter open rate
6 mo
Average time to first significant inbound
Featured
Jeff Cohen
CEO, Leadoff
3×
inbound demos in 6 months
4.1×
Trust-to-Inbound Ratio
“Enterprise buyers told us they’d been following my LinkedIn for weeks before reaching out. That’s the flywheel working.”
All six case studies
37%
newsletter open rate
Fundamentell
Fundamentell Founder · CEO
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30K
LinkedIn followers
Thrisha
Mukund Mohan · CEO
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40K
podcast subscribers
Prompt to Market
Prompt to Market · CEO
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4.1×
Trust-to-Inbound Ratio
New Power Partners
Mike Lamb · CEO
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−40%
enterprise sales cycle length
Learning Evolution
Scott Matthews · CEO
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All metrics are verified client data. Names and company details used with explicit permission.
The metrics we use — and why we chose them.
Impressions, reach, and engagement rate are not in any of our case studies. Here’s what we measure instead, and why each metric ties directly to inbound pipeline.
Trust-to-Inbound Ratio (TIR)
Qualified inbound conversations per 1,000 followers or subscribers per month.
Why it matters: TIR is the only metric that ties distribution directly to pipeline. Impressions and engagement don't pay for sales calls. TIR does.
Industry avg
0.3 (industry baseline)
Thrisha target
≥ 1.2 (our target)
Authority Half-Life (AHL)
How long after publication an artifact continues to generate inbound leads.
Why it matters: A paid ad has an AHL of days. A founder podcast episode has an AHL of months. AHL measures distribution durability, not just reach.
Industry avg
3–7 days (paid content)
Thrisha target
≥ 30 days (Voice Loop content)
Newsletter open rate
Percentage of subscribers who open each issue. Industry average: ~18%.
Why it matters: Open rate is the closest proxy to subscriber trust. A 30%+ open rate means readers are choosing your content weekly over everything else in their inbox.
Industry avg
~18% (B2B average)
Thrisha target
≥ 30% (our floor)
Cost to Trust (CTT)
Total marketing investment to move one ICP buyer from stranger to meeting-ready.
Why it matters: CTT replaces CAC for founder-led GTM. It captures the full investment required to earn trust before a sales conversation begins.
Industry avg
$8,500 (2026 avg)
Thrisha target
−40–60% vs. outbound baseline
Results by channel
Different channels generate different types of inbound. Here’s what our portfolio data shows after 200+ founder-months of distribution.
| Channel | Primary metric | Typical result | Time to results | Best for |
|---|---|---|---|---|
| Podcast | Authority Half-Life | 2,400 avg downloads/episode at 90 days | Month 3–6 | Category definition, enterprise deal support, SEO |
| Trust-to-Inbound Ratio | +500–1,000 followers/month, TIR ≥ 1.2 | Month 2–4 | Pipeline generation, buyer education, warm referrals | |
| Newsletter | Open rate + reply rate | 30%+ open rate, 2–4% reply rate | Month 1–3 | Trust acceleration, direct pipeline, referral amplification |
The compounding trust advantage: Founders running all three channels simultaneously see 2.3× the qualified inbound of founders running a single channel, because each channel reinforces the others. Podcast listeners subscribe to newsletters. Newsletter readers follow on LinkedIn. LinkedIn followers surface podcast episodes to peers.
What clients say.
“Open rates from 7% to 37%. Buyers reply to our newsletter now. That didn't happen before. One reply became a $140K deal.”
“Zero to 40,000 subscribers without a single paid ad. The Voice Loop turns one conversation into a month of distribution.”
“I spent 20 years accumulating opinions worth hearing. Thrisha turned them into a weekly presence that compounds. My Cost to Trust dropped by more than half.”
“Enterprise edtech is an 8-month sales cycle. Thrisha's distribution shortened it — buyers arrived pre-educated. They already knew why we were different.”
What we don’t measure.
These are real metrics that real agencies put in their reports. We don’t report on any of them, because none of them predict inbound pipeline.
Impressions
A post seen by 10,000 accounts who will never buy from you is not a result.
Engagement rate
Likes from non-ICP buyers inflate engagement with no pipeline consequence.
Follower count (alone)
We track TIR, not followers. 500 followers with TIR 1.2 beats 50,000 with TIR 0.05.
Brand awareness
Unmeasurable by design. 'Increased awareness' is a way to never be held accountable for pipeline.
Share of voice
Useful for CPGs. Meaningless for a B2B SaaS CEO trying to generate 10 qualified conversations a month.
Become the next case study.
Every founder in this page started with a 2-week free trial. The trial produces real deliverables — 4 LinkedIn posts, a newsletter draft, a podcast outline, and a Founder Brand Score report. You keep everything whether you sign or not.
4 spots open per month. We review every application.
Become the next case study.
Start your 2-week free trial. Your Founder Brand Score report is included on day 14.
- ✓ 4 LinkedIn posts
- ✓ 1 newsletter draft
- ✓ 1 podcast outline
- ✓ Founder Brand Score report
We accept 4 founders per month. No credit card. No retainer obligation.