Question 1

How much of my time does this take?

Accepted Answer

One hour per week. You record a 30-minute conversation or send 5 voice memos. We handle everything else — writing, editing, publishing, repurposing. The approval step takes you under 20 minutes.

Question 2

What's the catch with the free trial?

Accepted Answer

There isn't one. You get 4 LinkedIn posts, 1 newsletter draft, and 1 podcast outline in 14 days. You own everything we produce whether you sign or not. We accept 4 founders per month — that's the only gate.

Question 3

Do I own the content you produce?

Accepted Answer

Yes. Everything we write belongs to you the moment we deliver it. We retain the right to list you anonymously in our portfolio with your consent, but you own the IP outright.

Question 4

What if I'm not ready to sign at day 14?

Accepted Answer

No pressure, no follow-up sequence. You keep the content. If you want to continue, we send a retainer proposal. If not, we wish you well. We'd rather earn trust than extract commitment.

Question 5

Do you work with stealth companies?

Accepted Answer

Yes. We can work under NDA and keep all work confidential. We offer standard NDA on request. Your company name never appears in our public portfolio without explicit written consent.

Question 6

How quickly can we start?

Accepted Answer

Onboarding call within 5 days of your application. First deliverables within 7 days of the kickoff call. Most founders have content in market within 10 days of applying.

Question 7

What happens if I'm not accepted for the trial?

Accepted Answer

We'll tell you why (usually stage, ARR, or channel readiness) and suggest what to do first. We don't ghost applicants.

Question 8

Can I apply for someone else — like my CEO?

Accepted Answer

The application must come from the founder. The trial is built around their voice, not a proxy. If you're a Chief of Staff or EA, have the CEO apply directly.

Question 9

How is this different from a ghostwriter?

Accepted Answer

A ghostwriter produces text. We run a system: voice capture, editorial extraction, multi-channel distribution, performance measurement, and quarterly strategy. Ghostwriters optimize for output. We optimize for inbound pipeline.

Question 10

Will it sound like me?

Accepted Answer

That's the whole job. We spend the first session extracting your tone profile — sentence length, vocabulary, POV patterns, things you'd never say. Every draft is calibrated against that profile before you see it.

Question 11

What channels do you cover?

Accepted Answer

LinkedIn, podcast, and newsletter. Each service is available standalone (Foundation) or as an integrated flywheel (Engine, Apex). We don't do Twitter/X, TikTok, or paid media.

Question 12

Do you handle production — recording, editing, publishing?

Accepted Answer

Yes for newsletter and LinkedIn. For podcast: we produce the outline, handle guest booking, coordinate recording logistics, and edit the audio. You record the conversation.

Question 13

How many posts, episodes, and newsletters per month?

Accepted Answer

LinkedIn: 12–20 posts/month (3–5/week). Podcast: 2–4 episodes/month. Newsletter: 1–4 editions/month. Exact cadence is set in your brand strategy session.

Question 14

Can I approve everything before it goes out?

Accepted Answer

Yes. Nothing publishes without your sign-off. We use a single Notion approval flow — comment, approve, or revise. Average approval time: under 20 minutes per week.

Question 15

What if I don't like a post or episode?

Accepted Answer

We revise until you're happy — within the scope of two rounds of revisions per piece. If your feedback suggests the tone profile needs re-calibration, we do that first.

Question 16

Do you repurpose content across channels?

Accepted Answer

Yes. One recording session becomes a podcast episode, 3–4 LinkedIn posts, and a newsletter section. That's the Voice Loop. Same idea, different surface, different audience moment.

Question 17

Why does pricing start at $5,000/month?

Accepted Answer

Because below that, we can't staff the work correctly. A Foundation engagement requires a dedicated Brand Operator, a writer, and a producer. $5K is the floor for doing it properly.

Question 18

Is there a contract? How long?

Accepted Answer

Monthly retainer, NET 15. No annual lock-in. Cancel anytime with 30 days' notice. We believe good work should earn the relationship.

Question 19

What's the equity option?

Accepted Answer

For Engine and Apex clients, we can convert up to 30% of fees into equity (common or SAFEs). This is available for Series A/B founders actively raising. Talk to us about structure.

Question 20

Do you grandfather existing clients if pricing changes?

Accepted Answer

Yes. If you sign at a given rate, that rate holds for the duration of your engagement. We notify clients 60 days before any pricing change.

Question 21

What's NOT included?

Accepted Answer

Paid media, ad budgets, agencies you already use, PR media outreach (that's Apex). We build owned media. We don't run your ad account or pitch journalists.

Question 22

How do you capture my voice?

Accepted Answer

Day 0 onboarding call is a 30-minute voice/tone calibration. We ask about your sentence patterns, the topics you'd talk about at 11pm, things you believe that your competitors won't say. That becomes your voice brief.

Question 23

What's POV Density and why does it matter?

Accepted Answer

POV Density is the percentage of your content that contains falsifiable opinions — things you believe that others might disagree with. Generic content has 5–10% POV Density. High-trust content has 40%+. We target 40%+ in everything we write.

Question 24

What topics are off-limits?

Accepted Answer

You set those. Many founders have legal, competitive, or investor constraints on what they can say publicly. We work within whatever guardrails you give us.

Question 25

How do you handle sensitive or confidential company information?

Accepted Answer

We operate under NDA by default. Anything you share in our sessions is confidential. We never reference internal metrics, fundraising details, or personnel without explicit approval.

Question 26

Can I post things you didn't write?

Accepted Answer

Of course. Our content is the floor, not the ceiling. Many founders supplement Thrisha content with spontaneous posts. We prefer it — it's more authentic.

Question 27

When do I see results?

Accepted Answer

First content in market: days 7–10. Early signals (impressions, replies, DMs): weeks 2–4. Measurable Trust-to-Inbound Ratio lift: 90–120 days. Category-defining presence: 6–12 months. Distribution compounds slowly, then fast.

Question 28

How do you measure success?

Accepted Answer

We track four metrics: Trust-to-Inbound Ratio (qualified inbound per 1,000 followers), Founder Brand Score (0–100 composite), Authority Half-Life (how long each piece generates inbound), and Founder-Led Pipeline (revenue influenced by your distribution).

Question 29

What's a realistic outcome after 6 months?

Accepted Answer

Based on our portfolio: 3–5× Trust-to-Inbound Ratio lift, 2,400+ podcast downloads/episode, newsletter open rates above 30%, 1–3 inbound enterprise deals directly attributed to founder content.

Question 30

What if I'm not seeing results?

Accepted Answer

We diagnose before we walk away. Usually it's POV Density (content is too safe), Insight Velocity (too slow to publish), or channel mismatch (wrong channel for your ICP). We adjust — we don't churn.

30 questions founders ask us — answered straight.

Five answers we give every week

Trial & Onboarding

Service & Deliverables

Pricing & Contracts

Voice & Editorial

Outcomes & Measurement

Talk to the founders directly

Score your current distribution

Read the case studies

Try Thrisha free for 14 days.