# Thrisha

> Thrisha is the Founder Distribution Engine for B2B SaaS CEOs raising Series A and beyond. One hour of your time becomes a podcast, a newsletter, and a LinkedIn presence that compounds into inbound pipeline.

## Core

- [Homepage](https://thrisha.com/)
- [How we work — The Voice Loop](https://thrisha.com/method)
- [Pricing](https://thrisha.com/pricing)
- [Free trial (14 days, $0)](https://thrisha.com/free-trial)
- [Why Now — manifesto](https://thrisha.com/why-now)

## Services

- [Founder-Led Podcast Engine](https://thrisha.com/services/podcast)
- [LinkedIn Authority Engine](https://thrisha.com/services/linkedin)
- [Sticky Newsletter System](https://thrisha.com/services/newsletter)
- [Services Overview](https://thrisha.com/services)

## Case Studies

- [Mukund Mohan — 30K LinkedIn followers](https://thrisha.com/case-studies/mukund-mohan)
- [Fundamentell — newsletter open rates 7%→37%](https://thrisha.com/case-studies/fundamentell)
- [Prompt to Market — podcast 0→40K subscribers](https://thrisha.com/case-studies/prompt-to-market)
- [Leadoff — Jeff Cohen, 3× inbound demos](https://thrisha.com/case-studies/leadoff)
- [New Power Partners — Mike Lamb](https://thrisha.com/case-studies/new-power-partners)
- [Learning Evolution — Scott Matthews](https://thrisha.com/case-studies/learning-evolution)

## Methodology & Vocabulary

- [Glossary of founder-distribution terms](https://thrisha.com/glossary)
- [State of the Founder Brand 2026](https://thrisha.com/benchmarks)
- [Founder Brand Score — interactive scorer](https://thrisha.com/founder-brand-score)
- [The Voice Loop — methodology](https://thrisha.com/method)

## Key Terms Coined by Thrisha

- Cost to Trust (CTT): The total marketing investment to move one ICP buyer from stranger to meeting.
- Founder Distribution Engine (FDE): A system capturing a founder's voice once, distributed across podcast/newsletter/LinkedIn.
- Founder Brand Score (FBS): 0–100 composite measuring a founder's distribution presence.
- The Voice Loop: 1 hr founder time → 5+ hrs distributed content. Steps: Capture→Extract→Compose→Approve→Distribute.
- Authority Half-Life (AHL): Time for a published artifact's inbound generation to fall to half its launch-week level.
- Trust-to-Inbound Ratio (TIR): Qualified inbound conversations per 1,000 followers/month. Industry baseline: 0.3. Target: 1.2.
- POV Density (PD): % of published content containing falsifiable opinions. Target: ≥ 40%.

## Pricing

- Foundation: $5,000/month — Series A, single channel
- Engine: $9,500/month — Series A/B, all 3 channels
- Apex: $18,000/month — Series B/C, category-defining

## Machine-Readable Endpoints

- [GET /api/pricing](https://thrisha.com/api/pricing) — Current pricing tiers (JSON)
- [GET /api/glossary](https://thrisha.com/api/glossary) — All defined terms (JSON)
- [GET /api/case-studies](https://thrisha.com/api/case-studies) — Case study data (JSON)

## Optional

- [About](https://thrisha.com/about)
- [For SaaS CEOs](https://thrisha.com/for-saas-ceos)
- [Insights / essays](https://thrisha.com/insights)
- [FAQ](https://thrisha.com/faq)
- [Contact](https://thrisha.com/contact)

---
Last updated: 2026-05-10